An emotional financial journey: The story of the lizard brain and the semiconductor… 

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“Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, one by one.” – Charles Mackay, Extraordinary Popular Delusions and the Madness of Crowds. 


                                        STRATEGIC THOUGHT NO 07: 


An emotional financial journey: The story of the lizard brain and the semiconductor…  

Looking at the long arch of history it is clear that human knowledge in fields like mathematics and science are cumulative, but the emotional arts struggles to pass effectively between generationsIt would appear that the most important things can’t be taught, they must be learned. This seems to be particularly true of financial matters. Money, financial markets and our related frameworks have seen a constant evolution of both systems and technology, but human behavior remains the sameThe ancient forces of fear and greed tends to rule, especially at the extremes. The lizard brain remains.  

 The eloquent and insightful JK Galbraith wrote in his book, ‘A short history of financial euphoria’ this timeless observation; “Contributing to euphoria are two further factors little noted in our time or in past times. The first is the extreme brevity of the financial memory. In consequence, financial disaster is quickly forgotten. In further consequence, when the same or closely similar circumstances occur again, they are hailed by a new, often youthful, and always supremely self-confident generation as a brilliantly innovative discovery. There can be few fields of human endeavor in which history counts for so little as in the world of finance. Past experience, to the extent that it is part of memory at all is dismissed as the primitive refuge of those who do not have the insight to appreciate the incredible wonders of the present.”  

 You can ‘design a better mousetrap but the tides of market behaviors always wash in their own directions. The manner in which bubbles build over time remains the same, with rising prices feeding confirmation bias, and self-reinforcing patterns setting in. The longer the bubble continues, the greater the evidence that the majority is correct. The more comfortable it gets running with the herd. The more the doubters start doubting themselves. Fighting FOMO Is hard, as Mr. JP Morgan stated; “There’s nothing in this world, which will so violently distort a man’s judgement more than the sight of his neighbor getting rich.” If your ‘neighbor’ is a 21-year-old kid turning his $1200 ‘Stimmy’ cheque into millions trading Crypto and Gamestop options on his Robinhood App while half asleep and on autopilot in his new Tesla it reaches another level of painful introspection even amongst the most prudent and pragmatic 

Eventually it gets hard being one of the last 8 people posting Warren Buffett quotes on social media and talking about bubbles of the past. Even the genius that was Sir. Isaac Newton eventually succumbed to the great South Sea mania, as I discussed in our November Strategic Thought titled; ‘Navigating Terra Incognita’.  

The Squiggle of the mind remains the same over the long arch of human financial history 

 Source: Stocktwits  


The framework & technology improves… 

Let’s journey through the evolution of financial markets for some muchneeded perspectives, from the Venice ‘Scritta’ commotion by the canals to underneath the Buttonwood Tree via Amsterdam and The City of London. 

In Fernand Braudels, excellent book ‘The Wheels of Commerce’ he explains; “It is not quite accurate to call Amsterdam the first stock market, as people often do. State loan stocks had been negotiable at a very early date in Florence and Venice – with its use of book-keeping (scritta) the miraculous method of settling transactions between merchants on the spot, by transferring payments, without the use of cash and without having to wait for the infrequent settlement days of fairs, before 1328, and in Genoa, where there was an active market in the Luoghi and Paghe of Casa di San Giorgio, not to mention the Kuxen shares in the German mines which were quoted as early as the fifteenth century at the Leipzig fairs, the Spanish juros, the French rentes sur l’Hotel de Ville (municipal stocks) (1522) or the stock market in the Hanseatic towns from the fifteenth century. The statutes of Verona in 1318 confirm the existence of the settlement or forward market (…) In 1428, the jurist Bartolomeo de Bosco protested against the sale of forward loca in Genoa. All evidence points to the Mediterranean as the cradle of the stock market. But what was new in Amsterdam was the volume, the fluidity of the market and publicity it received, and the speculative freedom of transactions  

Our frameworks today mostly grew out of the jump across the Atlantic of these innovations. The Buttonwood Agreement, which took place on May 17, 1792, started the New York Stock & Exchange Board now called the New York Stock Exchange. This agreement was signed by 24 stockbrokers outside of 68 Wall Street, New York under a buttonwood tree. The organization drafted its constitution on March 8, 1817, and named itself the “New York Stock & Exchange Board.” In 1863, this name was shortened to its modern form, the “New York Stock Exchange.” In brief, the agreement had two provisions: 1) the brokers were to deal only with each other, thereby eliminating the auctioneers, and 2) the commissions were to be 0.25%. It reads as follows: We the Subscribers, Brokers for the Purchase and Sale of the Public Stock, do hereby solemnly promise and pledge ourselves to each other, that we will not buy or sell from this day for any person whatsoever, any kind of Public Stock, at a less rate than one quarter percent Commission on the Specie value and that we will give preference to each other in our Negotiations. In Testimony whereof we have set our hands this 17th day of May at New York, 1792.  

Moving on from the cozy gentlemen’s club under the buttonwood tree we take a look at an innovative ‘upstart’ with roots going back to 1790 – The NASDAQ which started out as the Philadelphia Stock Exchange and has since become a global player with a lot of ‘firsts.’  

In 1971 they were the first to invent electronic trading and the modern IPO. In 1989 they were the first to support Silicon Valley innovators. In 1991 they were the first to sell their technology to power other exchanges and the first to operate an integrated derivatives trading and clearing system. In 1996 they were the first to launch a financial website. In 2012 it became the first to offer a financial services-specific solution for data and infrastructure management in the cloud. In 2013 they became the first technology provider to offer cloud-based storage for regulatory records retention. They were at the forefront of the first two decades of the 2000s along with online financial services and eventually Smartphone Apps as our financial systems and markets increasingly moved into the ‘Clouds’ and left the open outcry markets silent besides the humming of remote fields of ‘servers’.  

In the last decade we have also seen the emergence of digital assets, transacted and operated in a fast-evolving framework of token formats with smart contracts on distributed ledger technology traded 24/7/365 and globally, leaving the analog world completely behind. We have come so far yet we remain in the same place. 

Away from the technological evolutionary progress the ancient impulses stir… 

Illustration: Rango, the movie. Paramount Pictures. 

The superhighway of both signal and noise that the humble semiconductor facilitates has expanded exponentially during the last two decades leaving our lizard brains scrambled. A steady flow of Central Bank measures and reassuring promises has dulled the senses and markets. At the surface level, at least, it has risen only higher and higher. The indexing of the ‘surface level’ makes a neat product, and passive has become king, feeding of self-reinforcing logic and mechanics. Somewhere deep below the surface the lizard brain still stir, and one has to wonder what can turn passive investing into active panic as the age-old instincts eventually kick in yet again. In the world of financial matters ‘time is a flat circle’ and it is rarely different this time. 

At the risk of being ‘that guy’ here is a quote from Warren Buffett that springs to mind as I survey the current market landscape; “The less prudence with which others conduct their affairs, the greater the prudence with which we should conduct our own affairs.”  One can still participate in the ‘party’, just make a mental note that the punchbowl has been spiked and it’s getting late. You don’t have to ride every wave to the crest, over time superior risk management and the ability to compound your wealth over the decades is the winning formula.  

Dare to be different and know how and when to pick your spots… 


Source: Dr. Jean-Paul Rodrigue.  

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